Impact and social returns

• The increase in the number of children protected by ChildSafe Network is directly related to the increase in the number of members:
  • 2007 = 455 children/914 members
  • 2008 = 836 children/1780 members (+83%/+94%)
  • 2009 = 1613 children/ 3238 members (+92%/+82%)
• Increase in the number of children receiving Child Rights/ChildSafe:
  •  Number of children who received training on Child Rights: 10,132 (+98% increase from 2008)
  • Number of children who received ChildSafe training: 2,254
• Introduction of “Safe Touch” training at public schools: 4,802 children in Vientiane Capital received safe touch training as part the gov’t’s efforts to prevent CSEC during the 25th SEA Games.
• Expansion of new member types in communities to reinforce protection proximity to vulnerable children: new targets include street food sellers in red light districts of Bangkok, as well as local authorities and representatives (teachers, chiefs of village etc.).
• Agreement between Friends-International and the Lao National Tourism Administration (LNTA) to introduce ChildSafe in Laos, specifically hotels, taxis and tour operators in 5 provinces (Vientiane, Luang Prabang, Vien Veang, Champrasak and Savannakhet). ChildSafe orientation to 14 hotels in Vientiane took place In November with follow-up training to take place in February 2010. In addition to the partnership with LNTA, ChildSafe trainers provided a three-day hotline management workshop with the Tourism Police. The hotline will be the main tool for all ChildSafe hotels, taxis and tour operators to use. By end of 2010, it’s expected that the project will have expanded across the country.
• First members trained in Indonesia (7 becak drivers and 2 street vendors).
• Opening of new ChildSafe centers:
  • Siem Reap ChildSafe Center.
  •  3 new ChildSafe centers in Phnom Penh (in conjunction with Drop-In centers)
• Partnership agreement with SilkAir (subsidiary of Singapore Airlines): from October 2009 onwards, the ChildSafe in-flight video is being aired on flights between Singapore and Cambodia and information about ChildSafe and Friends-International will be featured in their in-flight magazines.
• Baboo Airlines (Switzerland) distributed the ChildSafe Traveler Tips on flights during the month of April.
• SwissAir distributed the ChildSafe Traveler Tips in the SwissAir business lounges at Geneva International Airport.
• Geneva International Airport signed an agreement and distributed 140,000 international ChildSafe Traveler Tips at immigration checkpoints. In addition, ChildSafe posters are on a long-term rotation display at key terminals in both English and French.
• The Thai Consulate in Geneva posted ChildSafe on their website (www.thaiconsulate.ch/thaiconsulate) and has issued 1,000 ChildSafe Traveler Tips for people requesting Thai visas.
• First International Tour Companies trained: 7 tour guides from AdGents in Geneva and Montreux were certified ChildSafe. Wonderful World Journeys in Seattle, Washington, USA is recognized as a ChildSafe partner, distributing international ChildSafe Traveler Tips campaign materials to their clients.

Increase quality

• For quality control purposes, Standards of Procedure documents to develop local networks were developed for implementing partners. This also includes basic information sheets for new members which allow the Program to make sure that all members are in a position to take care of their own children.
• ChildSafe Traveler Tips have been translated into French, German, Italian, Spanish, Japanese and Chinese.
• ChildSafe’s first video clip was developed. Click here to watch the video clip
• 90,000 international ChildSafe Traveler Tips in English printed.
• 145,000 international ChildSafe Traveler Tips in French printed.
• 10,000 international ChildSafe Traveler Tips in German printed.

Increase Sustainability:

• Lao PDR:
  • 4 Lao Government representatives visited the ChildSafe activities in Cambodia leading to a collaboration agreement between Friends-International and the Lao National Tourism Administration (LNTA).
  • Training of Trainers workshop was held for 10 LNTA staff to assist in training and certifying hotels to become ChildSafe.
  •  38 Lao tourist police and 12 hotline specialists were trained (with the support of UNIAP, UNODC and UNICEF) and Friends-International will support hotline activities in 5 provinces. § One media partner provides free ad space on their website, promoting ChildSafe tourism.

• Cambodia:
  • Training of 531 local authorities and police personnel in Phnom Penh and Siem Reap on all aspects of child protection.
  • The Board of the Cambodia Hotel Association has decided to make it mandatory for their members to be ChildSafe certified.
• Thailand: :
  • Immigration Bureau and the Tourist Police in Thailand agreed in principle to a special ChildSafe Network collaboration agreement that allows the use of their logo on ChildSafe material as well as the dissemination of ChildSafe Traveler Tips at 5 key border check-points, in addition to child protection training to border staff.
  • The Thai Hotel Association decided to include ChildSafe training in their on-going training workshops for executive managers (650 + members across the country).
• ChildSafe products are being designed – all profits from sales will support the project. These include T-shirts and bags.
• Media partnerships allow for level of sustainability: 4 media partners give free advertising space to promote the ChildSafe campaign.